Exciting new label Rue Denim has rolled out the images we recently shot in studio of their summer range. The aim was to produce brand images for in-store and web signage.
The brief was all about showing the form fitting range of jeans on a clean white background.
Tech info after the images


Tech info for all you tech junkies:
- Shot on a white seamless background with reflective floor
- 2 lights on the background, key light through a beauty dish or 60 inch softbox on the model, large reflector for fill
- Background lights are flagged to prevent spill
- 2 black barndoors to either side of model to increase contrast














