Industrial scenes for TAFE Queensland ‘Why Wait to Make Great?’ 2017 Summer Enrolment Campaign

We recently produced, propped, styled and shot over 40 industrial scenes for TAFE Queensland’s new campaign.

The imagery takes the viewer forward in time once a student has graduated TAFE training, out into authentic scenes in various professional fields.

Here are some select images from the campaign, which rolled out across outdoor, digital and social.

Sun Super commissions The Ol’ Boys project to lead new print campaign

I was honoured when James Burchill at Rumble showed financial services brand Sun Super The Ol’ Boys and suggested they commission the works for their new print campaign. It’s a wonderful feeling to have work come directly out of personal projects. We recreated 5 new The Ol’ Boys portraits especially for them.

This campaign is out now and it’s nice to see them printed very large in some very prominent places.

To see more of The O’ Boys click here

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Fun in the Sun for Tourism Queensland

We were delighted to be approached to create new library images for Tourism Events Queensland and Brisbane Marketing. Spanning over 2 months our shoot took us to some absolutely stunning South East Queensland locations from Moreton Island, Lamington National Park and the Scenic Rim, to downtown Brisbane.

Our production crew worked hard coordinating the 49 talent, 36 location permits and 21 reschedules due to weather delays. With a 100 shot brief this project demanded our commitment to a smooth production process, particularly when coordinating locations with stakeholders in the tourism industry. Here are 14 of our favourites:

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Bold El Paso

Old El Paso Explosions

 

 

 

 

 

 

 

 

 

 

 

When we were asked to shoot explosion shapes for Old El Paso, I initially thought, “oh yeah, this is doable”. But as we worked our way through the approach, a few challenges came up. I had an idea of how to shoot the stills, in fact high speed photography is like shooting landscapes, most photographers have played around with it in some shape or another. However, when I thought about shooting motion, I started to realise the difference. With a still, we just needed elements, we could piece them together in post, if need be, to make a perfect explosion. But with motion, we had nowhere to hide anything. It all had to happen in camera.

After some testing, I worked out an unconventional way to make the powder create the shape naturally, and most importantly how to reproduce the shape consistently enough to capture what we needed, in camera, and with agency and client watching!

Shoot day at Rokeby Studios was a mixture of tiptoeing around expensive equipment while blasting coloured powder towards it. We shot a number blasts in super slow mo on a RED camera, then shot an equal number of stills afterwards for print. We all huddled around the monitors as we went and ooohed and aaahed at what fed through. It was an amazingly fun shoot. Here’s a behind the scenes pic of yours truly mid shoot.

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I’ve posted one of the test blasts here (above). The final ad used a different coloured powder, but this test had a random stem in the middle like a flower.  Here’s the final ad below:BOLD ad

Vignettes of Australian Life for AMP

AMP has launched the brand campaign we recently shot for them. Featuring scenes of Australian life, the campaign was shot over a week at a number of locations along the country’s beautiful east coast. Our imagery focused on capturing authentic, genuine lifestyle moments.

A favorite part of the shoot for me was donning a shark repellent band and swimming out off Boulders Beach, Lennox Head in the pitch black to shoot our surfers at sunrise…..yikes!

We’ve already spied some billboards in some of the capital cities, and look forward to seeing more as the campaign rolls out.

 

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Handy with the (Stainless) Steel for Silver Chef via Khemistry

Recently teamed up with Lindsay Thompson & his team at Khemistry to bring this campaign to life for financial services provider Silver Chef. We lit each shot in sections then used a combination of retouching and 3D to produce some dynamic results.

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University of Tasmania via Red Jelly

We had a fun stint on The Apple Isle shooting a series of youth lifestyle images for The University of Tasmania. The brief was to produce a suite of images of kids being kids, and right up my alley. It was an amazing shoot, and a pleasure to bring the authentic, fresh approach to advertising imagery that art director Jerome and the team at Red Jelly had envisioned. Here are a couple from the project:

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Active Lifestyle for ResMed Worldwide via Sapient Nitro

We recently worked with Sapient Nitro on some brand images for American healthcare provider ResMed. Over a few fun-filled days days we created images to depict happy and healthy lifestyle scenes.

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Happy Snapshot

I was on Stradbroke Island not long ago shooting an advertising project. Walking back to the car I saw these junior Surf Lifesavers walking on the beach on patrol. The colours of their uniforms and the perfect white sand of Stradbroke Island just punched me in the face! Luckily I was holding a medium format camera. I don’t even recall exposing I just lifted it, waited a second for them to walk into position on my frame and snapped! This shot really spells out summer in Australia for me. I wound up getting an honorable mention for it at the 2013 International Photography awards. Happy Dayz

Straddie