I recently worked with boutique agency P’s in a Pod to produce a campaign for GCIT (TAFE).
The concept was to have 12 real people holding props that represented TAFE courses, all in the shape of a heart to portray what the subject wanted.
The props and a 9 foot blackboard were made by designer and tradesperson Samantha Hough.
Over 2 days we shot 12 talent and a number of various angles so we could construct heart shaped props in post. We used Christmas tree lights to shoot “glow” for some of the shots where the props would be glowing.
I have to thank the marketing team at GCIT, the team at P’s in a Pod and of course my team on the shoot.
GCIT also commissioned this BTS video of the shoot, check it out here
Agency: P’s in a Pod, Art Director: Bel Bare, Producer: Darina Laing, Props: Samantha Hough, Retouching Danny Joslyn.






























